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In today’s business world all small businesses should have some type of web presence. This web presence whether it is an information web page or an e-Commerce website is crucial to reaching, engaging and interfacing with certain growing market segments.

Today’s customer likes to spend their money in ways that are most convenient for them. This may mean that they want to spend 10 minute researching your product or service online before investing 30 minutes driving to your physical location.

Different groups of customers will desire to do business with you in various ways - depending on what creates the most value for them. Those who are 50+ in age may be fine with traditional 9:00 - 5:00 business hours for everything from information gathering to an actual sales transaction. Those who are in their 20’s will not be content.

They will want the ability to find information and perform transactions with your business via their computer or smart phone. This, to this age group, is considered a matter of convenience as it saves them time which in their fully connected, busy lifestyles, is a critical commodity. This thought process is even becoming prevalent in the Gen X and younger Baby Boom customer base who range in age from 32 - 50.

We have started several websites over the last year. We made some mistakes, but these mistakes have made us build a better foundation for the future. We thought that we’d share some of the lessons that we learned from these mistakes. Maybe you can learn from our experience so that you can focus more time and energy on the other mistakes that you are going to make as you grow your business.

Getting a website started is probably a breeze if you understand web design, programming, search engine optimization, key words, image loading, file transfers, web analytics and all the other bits and pieces of internet value creation.

If you do not have a basic understanding of these processes and the sequencing, priorities and relationships that they have to each other and your website success, then you are in for some frustrating and possibly costly mistakes.

One of the most important things that you can do when you start a website is to decide what you want the website to do. Who do you want the website to speak to? This will not only help you target your content to your audience, it will also help you to decide which website design, functions and features are best for your target audience.

Spend a considerable amount of time trying to decide if you want an information site or an e-Commerce site. This decision begins and ends with you knowing your customers and their needs.

When you have figured out what you think that you want then you should find someone to help you. Knowing what you want your site to do and then finding someone to help you do that is much better than turning over your web presence development to technicians. If you know your market you will want control in any interaction that you have with your customer.

A flashy website with problems and poor content will be of little value to your money spending customers. Remember, creating value for your business on the internet still requires prudent business skills - the internet is just a medium of interfacing with your customers. It has changed the communication rules but it still follows basic business principles.

Your customers are people with problems, concerns and interests. They want to feel as if they were treated great and got a good deal. Who wants to feel like they were treated like crap and like they got a bad deal? Only utilities can treat their customers that way and watch their sales grow. Making your customers feel great will make them come back. No technician is going to generate that type of feeling through your website.

The team that you select to help you design and build your website should be experienced. They should understand the type of site that you want as well as its purpose and functionality. If they do not, keep looking. This is not the time to get a low cost web developer who knows that they can build this type of website if they are just given the chance. Choosing this type of developer will cost you time and some functionality as there will probably be more minor glitches than you had anticipated.

Communicate clearly with your website development team. Make sure that you both understand the meaning of the different terms that you use. A due date to you may mean website completion date but to a developer it may mean beta site delivery date. Clear these points of potential confusion up at the very beginning of the website development project by making a simple project table that includes task, date, person responsible and notes. Also, it is very important that you determine who is going to develop and edit the content for the website. This may or may not be included in the website development project.

Make it easy for your customer to find what they need on your website. Your customers will visit your site to do one of two things. To find information to to take action.

Make it easy for them to do either. Taking action may mean getting more information or performing a transaction. Make sure that you have a way to capture some information from your potential customers in either case. An email address is a great start. You may want this later after you get the hang of creating business value on the internet.

Test everything on your website. Test it after every change. You would be surprised what a little glitch in code can do to a website. Just as improper grammar and poor punctuation can kill a business image, poor coding can destroy a web presence and any and all functionality that it may have.

Do not assume that just because it works on your website developer’s computer or on your computer that it will work with all of your potential customers’ computers or browsers. Again, image and perception are important and they can be directly tied to building relationships on the internet. A PC and a MAC can display the same web pages differently. Internet Explorer and Firefox can also display the same web pages differently. Make sure that your team tests under all of these scenarios. Your target customers definitely will.

It is a good idea to you tie all payments to milestones such as:

20% - project start

35% - site concept acceptance

35% - site launch

10% - debugging and final acceptance

This type of payment schedule will help to insure that you get a product that you are happy with. Paying too much up front can slow down your website development or give you a site that is almost what you wanted. Neither one will make you happy.

Paying attention to some of the details when you are starting your first website can save you lots of time and money. Delays and mistakes with your website development can discourage potential customers from ever spending money with you.

Know your customers and make sure you give them what they need on your web real estate. Also, don’t forget to include all of the other support services such as email management and customer relationship management. These other services, though not directly related to your website development will be key to your internet success.

Being aware of these hazards will help you create your business value on the internet and increase your entrepreneur profit.

Art Espey is a serial entrepreneur who has grown several businesses in both good and bad economic times. Art can be reached at thebusinessninja.info or www.4steps2.com.

When it comes to online business you should not be afraid to reinvent yourself.

There was a time when brand loyalty was common. In that world there was the oft-told adage, “If it ain’t broke, don’t fix it.”

In those days ‘new and improved’ was eyed with suspicion and generations passed down the belief that there was no product better than the one grandma used.

A story is told of an eight year-old girl wanting to help her mom make supper. The mom was making pot roast and proceeded to cut the tip off the roast before she put it in the oven to cook.

When the girl asked her mother why she cut the tip the mother looked confused. All she knew for sure was her mother always did that before she cooked a roast so she just kept the tradition alive. The mother thought there had to be some significance to the practice so when she had a moment she called her own mother to ask about the ritual.

The grandmother laughed until tears tickled the edge of her eyes. “The only reason I cut the tip of the roast off was the pan I used was too small. It was the only way to make it fit.”

Sometimes we accept traditions simply because they are traditions. We may not know why it’s a custom, but it makes us feel better somehow.

On the other hand there are lots of people like the little girl in the story that ask simple questions like, “Why?”

This is the new generation that demands more from a business than simple tradition. If they are going to give you their customer loyalty they have to know why it is even remotely important for them to do so.

Businesses that have existed for an extended period of time often find they need to re-aim the business cannon to fight for a new generation of business.

In traditional stores you will find this means a routine upgrade of products and overall appearance. A careful business tries not to discourage existing customers from remaining customers, but they do make a valiant effort at becoming relevant to a new generation.

Those who fail to reinvent their image are often ignored or mislabeled.

Many fast foot restaurants have been around for a few decades. Those restaurants have to update the look of their buildings, be responsive to consumer demands for specific food items and appeal to those growing up in the 21st century and not the 1950s.

Online businesses need to keep that in mind, too. You can work to develop a web presence and in a year or so the website may show signs of aging. Consumers like to find new material; new content and even a slightly revised look from time to time when they visit your site. This need is essentially that of customers that believe that the site is moving toward something even better than what it is right now.

Keep moving forward and the chances are good that others will be more comfortable moving with you.

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What would you say if I told you that having a thousand backlinks to your site may not be enough to land your business site in the first page of your predominant keyword or search phrase?

Don’t get me wrong it may be close, but the point I want to make is backlinks to your site can do an effective job at boosting your site rankings, yet many business owners believe if they have a couple of hundred backlinks they may be on target for positive linking strategies.

The terrible, awful and almost always missed argument is that if 200 is good than a thousand is much better. You can properly assume that those sites that are listed in the top of your favorite business search term have maximized Search Engine Optimization (SEO) strategies AND they have also worked diligently to enhance backlinks to their site.

These links can be in articles found through free-to-use directories, they can be found in blogs, forum posts and through link exchanges.

Let’s take these strategies one at a time…

Free-to-use article directories. These information sources allow you to write content that other sites can use at no cost. When an individual or business elects to use your article they must also put a bio line on their website that includes information you provide. This should provide a link to your primary website(s). In many cases you are allowed three direct links. When those articles are placed on websites and redistributed they take the backlink with them. Many business owners are finding this to be an effective way to improve backlink strategies.

Blogs. If you have a business blog you can routinely place a link to your primary business site(s) that can alert search engines to another backlink. If you update your blog daily you will have a new backlink to add to your growing list.

Forums. In many cases forums will allow you to place a backlink in your signature line. Every time you post a comment your link appears and becomes part of the sum total of backlinks search engines will look at to determine your ranking.

It is possible you have read about the idea of backlinks and thought that if you had a few dozen you were on the right track. Truthfully a few dozen is simply scratching the surface of what needs to happen for the most promising growth potential in site rankings.

I honestly don’t think business owners consider this a primary objective. It’s sort of a ‘take it or leave it’ plan where if it’s not your cup of tea then you’re not drinking.

Moving into a place where some of these objectives make sense is one of the best ways to improve an already successful site. I mean that sincerely. If your site is already doing great then it may be time to improve your linking strategies. Your investment in this process can go a long way in improving your chances of taking your online business to the next level.

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What is SEO copywriting? This is where you take keywords, and you work it into the text that you are writing. This way, when people search for those keywords, they come up in the text. Now you may be asking why people don’t just place keywords on their web sites. Why work them into text? This is because it actually works against you whenever you do that.

Whenever you just list keywords on your site, you send a red flag to the search engines. This is why people hire freelance writers to do SEO writing for them. Now that you know what SEO writing is, how do you find out what are popular keywords? Well, the good news is that is a lot easier to do than you think. Sure, you could watch the news or guess what kind of words get searched the most, most of the people start at the heart of it. That means going right to the search engines.

Search engines are great, because not only do they help you find things, but they also list the keywords that are searched the most. However, choosing the keywords that you will use to optimize your website are going to work a little bit different than you may think. For example, if one of the most searched words is free, that does not do much good to you. That is because there are trillions of sites out there who are offering something for free. You are going to want a group of words called ”long tail keywords”. Long Tail keywords are those 3 and 4-keyword phrases which are very specific to whatever you are selling. Long Tail keywords are known for producing a better ROI (return on investment).

Example: “The Girls Next Door” or “Car Hire In America.” You are not just looking for a keyword, you are looking for a group of keywords. This gives you a better chance that your article will come up when those keywords are looked for. Highly specific multi-word phrases tend to be far easier to rank well than the more generic single keyword or double keyword phrases.

The next thing that you have to look for is what keywords are searched the most on all the search engines. This is where you are going to have to compare things. For example, if you have a group of keywords that rank high on Google but not on Yahoo! or MSN, then that may not be the way to go. You want a group of keywords that ranks high on all search engines.

There are many different ways to come up with profitable keywords, but the best thing that you can do is to perform a keywords research. Use Keyword Discovery or Word tracker to identify long tail

keywords closely related to your niche. You may also identify misspelled keywords rarely used by internet marketers. Only then are you truly going to get the best keywords to put into your website.

To Your Success!

Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ”How To Consistently Drive Thousands Of Targeted Visitors With Search Engine Optimization”. Download it free here: Search Engine Optimization Success. Serge Daudelin Affordable Search Engine Optimization Services.com. Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.

Increasing your landing page conversion rates is very important. However, before we can talk about how to improve your landing page conversion, you have to know what a landing page is and how it can help to increase your sales. The landing page is the page that people land on after clicking on one of your ads.

It’s very important once they get to this page that they like what they see. Most of the time you can either grab them in the first few seconds or lose them. Your landing page is by far the back bone of your whole Internet marketing plan. Without a good landing page, you are going to be doomed to fail from the start. No matter how good your ad is or your product is, not having a good landing page is going to kill your business and customers. Now that you know what it is, we are going to talk about five ways that you can improve your landing page conversion.

First of all, whenever you place an ad, you want the ad to be linked to your landing page. The first thing that you are going to want on your landing page is to have it look very appealing to the eye! When they see your page, you want them to be hooked and not ever want to leave from there. The next thing that you are going to want is to get rid of a lot of the text. Sure you are going to want some, but you have to remember that most people just skip through a wall of text.

Ensure you have included a call to action towards the top of the page. There should be calls to action sprinkled throughout the remainder of your landing page content as different people have different tipping points in the sales process. Your sentences should be brief or dot-points.

So too much text just turns people off. Next, you are going to want to make sure that you have color and pictures, but you do not want too much. You want to make sure that you get a good vibe from your site, but at the same time, too much color or too many pictures will just scare them away. After that, you are going to want to make sure you only have one link on your page, and that is going to be the link to get into your main site.

You do not want people straying off on your home page to different places. Last, but not least, if you have any success stories that people have sent you, you may want to place them on your front landing page. People like to hear that the product they are about to use is being praised.

Having a great landing page is very important to the success of your online business. If you want everything to run smoothly and capture the sales you are going to want to make sure your landing page is a good one.

To Your Success!

Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ”How To Consistently Drive Thousands Of Targeted Visitors With Search Engine Optimization”. Download it free here: Search Engine Optimization Success. Serge Daudelin Affordable Search Engine Optimization Services.com. Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.

Many people are looking for great ways to get a lot of traffic to their web site. Well, there are a few new ways out there to get your site noticed, and one of them just happens to be article directories.

Writing your own articles and submitting them to article directories is one of the best and most effective methods of getting completely zero cost promotion for your business. Article marketing is also a powerful way to increase your search engine ranking. By including a nice bios with optimized anchor links in each of your articles, you will catapult your search engine ranking and increase your website traffic by ten fold.

These are great sites that are here to help you, but a lot of people do not know how to use them or even what they are. So, before we go into it any more, you need to know what article directories are. These are places that will allow you to upload different articles for free. These are sites that just love to get different articles, and they allow you to post them on their site. This helps you, because you can write articles about whatever you want and have them posted on their site. This helps them, because the more articles they have, the more their site is going to come up in a web search engines.

So great! Now you have a place where you can post things. Big deal, right? Well, it is more helpful than you think. Really this is kind of a free form of advertising. Think about if you write an article about your own company, and then you can post it on these sites for free. Say that you are trying to market a weight lose drug. Then you could write an article about how to lose weight.

In that article you can talk about your product and how it helps people to lose weight, and then add your website anchor link. There are not a lot of different ways to advertise for free, and every time we find one it seems like everyone has played it to death. This is something that has not been played out, and it’s something that you can do to increase your website traffic.

Advertising for free is a good idea. That leaves you more money to spend on other forms of advertising. Article marketing is free and ready to serve you. When I started marketing online in 2000, there’s something I learned quickly: People love to get valuable information for free - so I provided it to them. The result? I enjoyed increased traffic , more subscribers to my ezine and of course, more sales.

So keep all of this in mind the next time you are looking for a way to get some more traffic. These are the few reasons why internet marketer and author should take advantage of this powerful traffic building technique. Article marketing should be a part of your internet marketing arsenal!

To Your Success!

Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ”How To Consistently Drive Thousands Of Targeted Visitors With Search Engine Optimization”. Download it free here: Search Engine Optimization Success. Serge Daudelin Affordable Search Engine Optimization Services.com. Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.

Coming from an art background I know a few things about graphics, layout and design. I can usually manage to produce passable graphics for my different sites. But they are just that - barely passable.

Quite frankly, until recently, I didn’t have the money to spend on professional graphics for my sites. Now, as my sites are generating income each day, I can afford to re-invest some of my earnings into professionally produced website graphics.

That’s exactly what I did!

I just wished I had invested funds into these website graphics when I first started online because professional graphics will give you a much better conversion rate. Can’t begin to imagine the revenue I have lost by not having professionally produced graphics by web design specialists or experts. A well-done graphic is worth its weight in gold because you get a much higher response rate.

I am talking from first-hand experience here… for my latest site I invested in some professional graphics and the sign-up rate is much better than for my other sites. Plus, when I added these graphics to my other existing sites, my sign-up rates jumped 25% to 50% - just by adding this graphic beside the sign-up form.

So if you have a product, newsletter, ezine, guide… make sure you place a good graphic or picture right beside your sign-up form… this will increase your conversions and sales. If you’re thinking about creating a new site, consider investing in professional graphics - header, footer, logo… you won’t regret it.

Mainly because most surfers or visitors to your site will be a net-savvy crowd, within seconds they will make the decision if your site is worth their time or not. Unless you instantly project a professional image or site, they will have clicked that back button before they even blink.

Image vs. Trust

In order to have a successful site you must create trust with your visitors. Having custom graphics done will give your site that unique professional look that web-surfers now demand. First impressions are the only impressions you get on the Internet. You must hook your visitor at the first click, or it’s game over. Sad but true.

No matter what kind of site you have, using professional graphics will prove helpful to achieving your goals. These graphics will give your site a fighting chance to at least capture your viewer’s attention and allow time for your brilliant content to reel them in!

Here are some other reasons why you need professional graphics on your site:

- To give and project a professional image - To give your visitors a tangible image of your product - To improve the quality of your site for everyone IS a critic - To help increase your sales or sign-up rates - To make navigation of your site easier

Always remember, the web has become a very competitive place, you must do everything you can to give your site a competitive advantage over your competition. Professional graphics will make your site stand out; killer graphics will firmly place your site in your visitor’s mind and help them remember your site and entice them to visit it again.

Professional website graphics are very useful tools in creating a consistent overall image of your site. They will aid in your site’s navigation and give your visitor a good impression of your site. Well-designed graphics will help your site project a professional image and keep visitors from instantly clicking that back button. Professional graphics will give your site a fighting chance at making that sale or sign-up. In other words, professional graphics greatly increases your chances of having a successful site. That’s the main reason why you should use them.

Titus Hoskins owns and runs numerous sites on the web. To receive more useful marketing tips and to discover the latest Marketing tools which will help promote your own website try: Internet Marketing Tools. Or sign up for his popular List Building ecourse here: List Building Copyright

Who doesn’t want to make money gambling for free? Someone said that the best things in life are free and I guess that includes gambling. Nothing compares to the rush of blood in your head and excitment in your body when you win big! Have you ever experienced a winning a straight streak? Well the excitement is even better once you indulge in free gambling.

Is there such a thing as free gambling? Yes, there is thanks to invention of internet and computers! Free gambling at home now exists no matter where you live. First things first, any person below 18 years old are not allowed to gamble neither free gambling nor paid one.

Even though the gambling is held in the virtual world, there are still rules and regulations that you need to follow. It is up to you to find out if online gambling is legal where you live.Once you have checked that you can gamble online do join up until you have found a good system that can show you it’s results.

With free gambling on the internet you can choose from many different types of game available in the online. Some features may be limited because it is free. But once you know the right system to use you can take advantage of online casino bonuses to make a lot of money!

Learning which places to gamble for the best bonuses is important so you make the most profitable choices. There are an amazing amount of sites to use once you know where to look for them!

To access special features in gambling sites, you could register and then pay a certain amount which you can win back with a good system. If you are just a beginner then it would be advisable to join free gambling site at first. This will give you some practice with using the sites.

Gambling skills are needed to be practiced so you can exercise your skills in gambling on the free sites and learn from your mistakes. With a good system, a disciplined approach and some determination you could earn a good income with online gambling systems. But you do have to be careful not to get carried away with the temptation to bet just for the fun of it.

There are a lot of free gambling sites online that offer big bonuses for playing free and paid games. Most people just blow these free bonuses, or make just a few dollars. But it is possible to make very good money online from these if you know what you are doing. This is a source of fast money that is easy to make if you can control the urge to gamble on a whim and learn a system prperly.

Free gambling is fun and you can also make some easy cash with bonuses. For a person that is just new in gambling, take your time to learn and practice but do not let free gambling consume you. Practice a good system on the free sites and learn how to gamble for profit and collect massive online casino bonues.

Helen Aikinson makes money online using the best betting strategies based on statistical methods. Visit Helens Blog: Fast Money Systems

Most authors write articles with a specified purpose in mind. They were probably hired by someone for content generation, or need to write articles for their blog or website. A few individuals simply write for fun or to stockpile articles for the future. Every time someone writes an article, it is an investment of time to make content, content which will be used to hopefully return a profit.

Marketing yourself as an article writer can be quite lucrative if you charge a fair price and can write exceptionally well. Depending on your skill level, it is acceptable to charge as high as four or five cents a word. Most freelance or amateur article writers start out asking lower prices, and as they become more established, feel confident enough to charge more. Due to the perpetual high demand for content, it is easy to find work.

Message boards and forums are an ideal place to locate article seekers. Certain websites, such as Scriptlance, allow job hunters to find projects that fit their skills. If you are a good writer and are willing to dedicate your time to writing high quality articles, being a professional content creator is a great option.

The only catch with selling content to other people is that you do not get a lasting stream of income from your articles. Once you have sold the article, you can no longer make money from it. However, if you have your own website or blog, you can upload all of your content to that and reap the everlasting benefits. Over time, a website or blog will gradually get more and more traffic, and if you properly monetize the website, that traffic converts into pure profit. The more articles you add, the more traffic you will get (continuously adding articles is an excellent way to optimize your website for search engines, which are a prime source of traffic).

Sometimes websites or blogs do not make it, which leaves you with a load of articles just sitting around. There are ways to make money with articles without selling them to an individual or putting them on your website. Certain companies pay you to submit your articles to them! This option is an optimal choice because you get initial payments plus a salary of sorts.

Not knowing what to do with your content is no excuse not to write it. If you are unsure about how to best monetize your articles, do not concern yourself with it. Stockpiling articles allows you to wait for the best opportunity to come along. For example, you may be torn between selling your articles or using them on a personal blog. By holding onto your articles, you can wait and see if an adequate bidder or website opportunity comes along. During this waiting period, you can accrue more and more articles; liquid assets that can be easily turned into capital.

By combining earning methods, it is possible to earn twice as much or more from a single article. If you post content to your website, you can also submit it to a company as well for upfront cash. The only downside to this is that having your articles in multiple places devalues them, but despite this, making use of multiple options is often more profitable than not.

Hight quality Article Directory and premium Blog Hosting.

If you are using the help of SEO service providers you need to know if they will resort to black hat tactics or not. Ultimately the decisions to allow the use of any kind of tactic, whether its black, white, or gray, rests on the webmaster’s shoulders, but if you are concerned about getting rankings based on the quality of your content and keeping good relations with the search engine gods like Google, better stay away from SEO services that utilize black hat techniques.

Even if you are not collaborating with SEO service providers in the hopes of hitching up your search engine rankings, you might be utilizing a black hat technique without knowing it, and this could lead to your site running afoul of the rules set by the search engines. To be on the safe side, here’s a short list of the most common black hat techniques and how you can spot them.

Keyword stuffing: This is one of the most commonly used techniques and involves injecting a large number of the same keyword all over the page in the hopes that the web crawler will read this as relevant. Keyword stuffing goes beyond the necessity of quality content and into the dark realm of throwing keywords in just to attract the search engines. You do not want to stoop this low.

Hidden texts: This is basically the same as keyword stuffing, although these texts are often placed at the bottom of the page in smaller fonts, placed out the page, or done in the same color as the background to hide it. Use of this tactic is one sure way to get your site banned so better not try it.

Cloaking: Webmasters or SEO service providers who use this tactic are basically presenting different information to search engines and human searchers. It is used to give a site a higher ranking and to lead searchers to websites based on search engine descriptions that turn out to be unrelated to the content of the site.

Doorway pages: These are pages on a site whose main purpose is to target a specific keyword or phrase, and does not offer any useful content. Use of doorway pages can lead to the automatic removal of your site as soon as someone reports it.

Redirecting: This is often used by webmasters or SEO services in tandem with doorway pages. Once a visitor lands on a doorway page he is immediately taken to a page that actually contains legitimate content. Again, one surefire way to get the boot from search engines.

You might think that using black hat SEO tactics are the fastest way to boost search engine rankings. The fact is, it’s not always a sure thing that you will get a substantial climb in your rankings with the use of black hat techniques. What you can be sure of is that your rankings will immediately drop and you could get banned from the listing once you are discovered.

Keep it clean and eventually you will rank for your desired keyword making all the effort of white hate optimization pay off.

Distributed by GuruCreation SEO service and Internet marketing forum. Vist GuruCreations’s make money online blog for fresh work at home ideas.